For as long as I can remember breakfast has been promoted as the most important meal of the day. I also am a big believer in this.
Breakfast is the first meal that you eat after sleeping for most of us 7 hours. Yes some lucky people get more sleep, some get less however the average person gets 7 hours. Anyway, it’s seen as the most important meal as it kick starts your day. Fuels you for what’s ahead and can also play a major part in the energy levels and amount of food that you may consume for the rest if your day.
I know many people that have a ‘liquid’ breakfast. For the most part I agree that this can be a great start to your day, providing it’s nutritious and wholesome. A think a smoothie packed full of fruit, yoghurt and or some type of fibre and protein is great however what I don’t agree with is those package sugar filled products.
We all know that by starting our day with sugar only kick starts the sugar craving for the day. Your taste buds enjoy the sugar therefor have you wanting more. They are not filling and lack protein and fibre therefore you will be hungry not too long after you have eaten and this can also cause you to reach for the ‘not so healthy’ snack.
By eating a good breakfast you are recharging the brain and body, you’ll be more efficient in just about everything you do.
Some people skip breakfast in an effort to lose weight, but that’s not a good idea — it can backfire.
Skipping meals, especially breakfast, can actually make weight control more difficult. Breakfast skippers tend to consume more food than usual at their next meal, or go for high-calorie and or high sugar snacks to stave off hunger.
Several studies suggest that people tend to add more body fat when they eat fewer, larger meals than when they eat the same number of calories in smaller, more frequent meals. It’s been proven that by eating small meals on a regular basis you keep your metabolism consistent and therefore your GI (glycemic index) low and you will find you feel more satisfied for a longer period of time.
While adults need to eat breakfast each day to function and perform, kids need it even more. Their growing bodies and developing brains need regular refuelling from food. When kids skip breakfast, they get distracted easily as they are hungry and skipping meals can also have adverse affects.
According to Australian Food News, in 2012 alone, Sanitarium sold over 34 million litres through supermarkets. Up&Go to me it’s clearly a marketing success and appeals to those that are either time poor, lack the knowledge to eat better, can’t be bother to eat better or are happy to just have convenience?
I know many people who simply reach for Up&Go as it is convenient and easy for them.
I personally would never consume it nor allow my child to have it. I’d rather get out of bed 15 minutes earlier to prepare something more wholesome and delicious for him. Especially after doing readers h in it. I’m shocked that’s it’s allowed to be marketed as a “nutritious start” for busy people when they need to “get up and go”.
With Up&Go claiming that it has the protein, energy and fibre of 3 Weet-Bix and milk, it has somehow slipped into the breakfast landscape without much comment or opposition. Yet many taste-test reveals, it is a highly processed product that actually contains NO Weet-Bix which will come as a shock to many.
Up&Go have been given a Nutrition value of 13 out of 20 from food watch which is a website that provides information in various foods. It is written by Catherine Saxelby who is an accredited nutritionist and dietitian and is qualified to answer questions on food, diets, fads/trends and weight problems as they relate to health and wellbeing.
She is an accomplished author, freelance writer and speaker who helps busy people eat well at home and on the go. She can ‘translate’ complex scientific detail into interesting and easy-to-understand language.
Up&Go Ingredients (Chocolate flavour)
Filtered water, skim milk powder, cane sugar (4%), wheat maltodextrin, soy protein, vegetable oils (1.5%) (sunflower, canola), Hi-maize™ starch, corn syrup solids, inulin, fructose, cocoa (0.5%), cereals (oat flour, barley beta glucan), minerals (calcium, phosphorus), food acid (332), flavour, vegetable gums (460,466,407) vitamins (C, A, niacin, B12, B2, B6, B1, folate), salt.
332 = Potassium Citrate – related to citric acid, a natural food acid in lemons and citrus
460 = Cellulose microcrystalline – this is a fibre – don’t know why it’s listed here as a gum
466 = Sodium carboxymethylcellulose – ditto
407 = Carrageenan – a seaweed extract that thickens
Maltodextrin is an oligosaccharide (glucose polymers) which is absorbed very rapidly into the body. It is produced from wheat starch by partial hydrolysis and looks like a white spray-dried powder. It is used as a thickener or texture modifying agent in foods such as flavoured milk drinks (like Up&Go), pasta sauces, puddings and cake mixes.
In terms of glycemic index, maltodextrin can be considered to be metabolically equivalent to pure glucose (dextrose). In other words it has a very high GI and but has little or no sweetness. It equates to 3 per cent which also has me wonder why Up&Go has to have three vegetable gums as well as this thickener?
Up&Go has THREE different sweeteners – cane sugar, corn syrup solids (think high-fructose corn syrup) as well as fructose. Why on earth would a flavoured milk drink need all these three? Surely just sugar would be enough to sweeten? We all know sugar is not great for our health especially our teeth.
Per Serve (350ml) Per 100ml
Kilojoules 1150 329
Calories 277 79
Protein,g 11.6 3.3
Total fat,g 5.3 1.5
Saturated fat, g 0.7 0.2
Carbohydrate, g 42.4 12.1
Sugars, g 26.6 7.6
Dietary fibre, g 5.3 1.5
Sodium, mg 228 65
Looking over the ingredient list, it’s easily seen there are actually NO Weet-bix present.
There is 11.6g protein, 1150kJ and 5.3g fibre which is more than in 3 Weet-bix with 125ml whole milk if you go by the pack.
Water is the first ingredient followed by skim milk powder so the drink is mixed up from dry ingredients – it’s not made from whole fresh milk.
Up&Go is highly fortified with 8 vitamins (C, A, niacin, B12, B2, B6, B1, folate) and two minerals (calcium and phosphorous).
Some of the vitamins in a Up&Go are in substantial quantities eg
Vitamin A: supplies 24% of your RDI
Vitamin B12: 50% of your RDI – B12 is often short in the diet of vegans
Calcium: 400mg which is 40% of your RDI
Where does that protein come from?
Protein is derived from skim milk powder followed by soy protein and a small bit of oat flour? This is not ideal protein and I can think of many other easy and convenient foods that is rather reach for, for my protien intake.
Where does the fibre come from?
Not from whole wheat as in Weet-Bix but a mix of Hi-Maize starch (Hi-Maize starch is a special commercial strain of maize or corn that high in resistant starch), inulin (a commercial fibre derived from chicory) and beta-glucan from barley (a soluble fibre that’s also found in oats and can help sweep cholesterol out of the body).
These are vastly different forms of fibre than in Weet-Bix. These are all highly processed forms of what is to be claiming to be nutritious and good for you.
They are attractive to manufacturers as they are soluble in liquids so stay nicely mixed in a drink such as this.
In contrast wheat bran or oat bran tends to settle at the bottom of any drink and would form a thick sludge in a drink like this. Ever blended up an oat bran smoothie? You’ll soon see the bran settle to the bottom! It’s just its nature.
If you simply struggle to eat or can’t make time for a proper breakfast, perhaps look at a better option of Oats Express.
Oats express is made from milk and positions itself away from soy milk. It has a much simpler list of 9 ingredients which are:
Low fat milk, milk solids, sugar, oat fibre (min 1.25%), tapioca maltodextrin, cocoa powder (min 0.7%), malt extract, natural flavour, vegetable gums (460,466,407).
Read more: http://foodwatch.com.au/reviews/item/product-review-upgo-liquid-breakfast.html#ixzz3CFFBX07F
Read more: http://foodwatch.com.au/reviews/item/product-review-upgo-liquid-breakfast.html#ixzz3CFDN7HSm